FASHION COUNCIL WA TAKES CHINA BY STORM
2017 has been already been an amazing and eventful year for Fashion Council WA! We held our inaugural 2017 Lunar Style Celebration, signed a partnership agreement with China Fashion Association (CFA) and travelled to Beijing for Mercedes-Benz China Fashion Week (MBCFW). We were thrilled to invite three of our leading WA designers, ae’lkemi, Empire Rose and Morrison to join us on the journey of cultural exchange in Beijing. The designers showcased their work at DHUB, a fashion trade show as part of MBCFW exhibiting only the most avant-garde and progressive designers. It was an exhilarating week for the designers as they had the invaluable opportunity to present their creations to leading buyers within the China fashion industry.
Additionally, our Creative Director, Mariella received an award alongside representatives from Federation Francaise du Pret a Porter Femini (From France), 1#WOR Showroom and Oriental Modern Centre.
Our Fashion Council WA team had an unforgettable experience in Beijing and we can’t wait to see what other exciting opportunities will develop as a result of this invaluable partnership with CFA. A huge thank you to China Fashion Association for making it all possible. Check out some of the highlights below.
Mercedes-Benz China Fashion Week Opening Night presentation
Kathryn Cizeika, designer of Empire Rose at the Opening Night Ceremony
DHUB Exhibition venue
The 'Australian Style' space inside DHUB, showcasing Morrison, Empire Rose and Ae'lkemi
Our Fashion Council WA team and designers at the showroom
Mariella speaking to prospective buyers and key opinion leaders at the 'Australian Style' showroom
Mariella receiving her award alongside significant representatives
President of CFA, Mr Yang Jian and Mariella
A special thanks to Chang Jiu Mu Furniture for the stylish furniture featured in our Australian Style showroom.
IMAGES BY XU LEZHONG & JULIEN HE.