Look Out! An Asian Fashion Revolution Is On Its Way!

Look Out! An Asian Fashion Revolution Is On Its Way!

Look Out! An Asian Fashion Revolution Is On Its Way!

Look Out! An Asian Fashion Revolution Is On Its Way!

It is indisputable that the widespread economic growth in China that has occurred over the past few decades has allowed its consumers to rapidly devour the international retail market. Today China is one of the fastest countries to adapt their tastes to movements developing internationally and have begun to set trends globally. As the powerhouse nation has continued to explode financially, the economy thrives on retail consumption.

Luxury couture and ‘in vogue’ accessories have fast become some of the China’s most desired possessions. But why? The major selling point to the Chinese population is the statement their branded products make about them. In 2015, 29% of the world’s spending on luxury retail was attributed to China, making this nation the world’s leader in big ticket items. The Chinese culture places a high priority on social-status signals, which means that, as they are the biggest influence on worldwide demand, big-ticket fashion items will continue to surge into prominence.

Splashing out on belts of the finest Italian leather form Emporio Armarni, Rolex watches, sumptuously seductive lingerie from Calvin Klein, lush luggage from Louis Vuitton is a sign of wealth and significance, which has become the crux of the country’s lifestyle. But any high-end item just won’t do, it is paramount to select the right luxury piece.

Fashion is one of the most definitive luxury purchases for the Chinese and the fusion of both Asian and Western trends incorporates high-end designer pieces, like your classic Burberry plaid, lavish Gucci bags and spectacular jewels from Cartier, with the bolder, quirkier Asian fads, like 2016’s Fried Chicken fashion frenzy and the everlasting obsession with all things Disney. The progressive turn that has catapulted fusion design into demand is leading the way as fashion hits a new junction.

Fakes and imitations don’t quench the country’s desire for bigger, better, more beautiful and more highly recognised products either. This pushes both Chinese and international designers to make more ground-breaking changes, taking risks and pushing the boundaries further than ever before. Established in 1993, the China Fashion Association has been at the forefront of Chinese fashion development and works hard to diversify the current market on both a national and global scale.

In the past, the fashion industry has focussed on promoting goods primarily to appeal to the European and American market but, now that China is dominating worldwide fashion and retail consumption, it would be remiss of commercial companies not to take note of the shift in the consumer demographic. So, what will the fashion industry look like when the target shifts? Only time will tell!

Industry Insights Panel Podcast