Meet the Designer - Ambra Maddalena
You showcased your debut collection at Swim + Resort Series last year, how did that feel?
I couldn't believe it when I got the call. I was asked to participate one week before I had even launched the brand, so to see my designs and hard work walk down that sand runway was unbelievable - I had a tear in my eye. To achieve something that was in my 5-year goal plan so early on was a really proud moment for me.
Can you talk us through how Ambra Maddalena was born?
I had been toying with the idea for a while but was apprehensive because the swimwear market is so saturated. Then, I had a very tough personal year and I told myself that I needed to be happy, so I made the decision to do it and I'm so glad I did.
How would you best describe your label in 3 words?
Feminine, Chic, Unique.
How is your label unique within the swimwear market?
One of the main reasons I wanted to start AMBRA MADDALENA was because I was un-inspired with what I was seeing on the racks. I thought if there was a product that I wanted that was missing, someone else must want it too. Key feedback we receive from our clients is that our brand is so unique in terms of our designs.
We want our customers to be inspired to feel better, look better, explore the world and feel sexy. We feel our brand can make someone feel that.
Our swim range is also made from 100% recycled ocean plastic. We try to make each aspect of production as eco-friendly as possible, although it does take our swim range to the next price bracket, we know it's all worth it in the end!
What is your staple swimwear style?
I absolutely love a balconette style top, it’s so versatile. You don't have to just wear it at the beach! For the bottom, I love something cheeky that I can pull high over my hips so I can elongate my legs!
What is the best advice you have received?
Trust your vision.
Don't give up.
Take it one day at a time.
What's in-store for Ambra Maddalena in 2018?
EEK! We are embargoed until March for a huge event we can't even believe we have been asked to participate in! Design wise - we are releasing small ranges throughout the year with the aim to become International. Think hand-sewn flowers, glittering jacquard, stars and moons.
Shop Ambra's pieces here: www.ambramaddalena.com