Meet the Designer - Remi Lane
Each Remi Lane piece is designed for the laid-back luxe traveller. Easy to wear pieces with an effortless feel. She is relaxed but likes to stand out promoting a unique lifestyle. She lives with a carefree attitude taking each moment into her stride with confidence.
We recently spoke to WA designer Remi Lane about her label, which is currently stocked in HATCH in Garden City Perth.
Tell us about what you have been up to in 2018.
In 2018 I have been working hard on my next collection that will be ready October 2018. We are very excited to release this collection as it’s very cohesive and has a ‘resort’ feel.
What materials do you work with and why?
We like to choose materials that have character! Either a lovely texture or beautiful pattern. Our Spring /Summer 2018 collection had a very natural feel in relation to fabrics.
What is your labels’ point of difference?
Remi Lane has a slight retro vibe, suited for the laid back luxe woman. We focus on quality not quantity and pride ourselves on our customer service.
If you could change something about the fashion industry, what would it be?
Fast fashion, I feel that fast fashion has changed the whole industry because now consumers can buy garments for lower prices and faster turn arounds but they discard that the garments can be of lower quality and made in poor working conditions.
How has social media directly impacted sales in your experience?
Social media has played a large role in our growth of Remi Lane Designs as Instagram in particular has been a great platfrom to spread awarness and generate sales.
Social media has allowed us to steadily grow an organic base of followers.
Remi Lane is very transeasonal – what is a must-have piece for winter that’s currently stocked in HATCH?
We are transeasonal because we like to reflect a coastal feel but in the cooler months we are all about layering! Our must-have pieces for Winter would be the Siren Skirt paired with the Siren Top.
Any travel plans this year?
I am heading to Hawaii! I'm so excited as I've never been there before and can't wait for all the wonderful experiences